We all know about the content industries' struggles with piracy. Music and movies have been most visible, and I myself have been thinking about this issue mostly with regard to the music industry, but piracy affects the written word too (especially as e-books become more popular). Over the past decade, copying has gotten easier to do and harder to stop or even detect: I believe this trend will continue, and that it's time to seriously look for a new business model that doesn't rely on the author or publisher being the sole source of copies.
I have such a model in mind, and there's already evidence that it can work for music and software. But I'd like to know more about how well it can work with other media, and for that I need your help.
So...
Imagine a world where copyright does not exist. Anything you publish can be freely, legally copied by anyone who has the resources to do it, as long as they don't lie about authorship: i.e. no one can take credit for your work or attribute their work to you).
I believe the best way for authors and artists to earn a living in this environment is to sell their labor -- something that can't be copied. You can copy an old book for free, but you can't make someone write you a new book unless you agree to his terms. Therefore, as long as the public is still hungry for new books, there will be demand for authors to write them, and that demand will put money in authors' pockets.
You may have heard of the Street Performer Protocol or "ransom model", in which you write a book, then announce "Here's a description of the book I've written. I will release this book once I've received X dollars." Your audience pools their money and pays you, and then you release the book. Presto: you've been paid for the time you spent writing, and your audience can now make all the copies they want without affecting your pocketbook.
But this still involves a good deal of risk for the author. What if you write a book and try to ransom it off, only to discover that you don't have the audience you thought, and you aren't able to collect the full amount you want? This model guarantees that no one will be able to read your work until you've been paid, but it doesn't save you from writing something for which you won't get paid, or won't get paid as much as you thought.
So here's a modified version of the ransom model. Instead of writing the book first and then posting an announcement, post the announcement first: "Here's a description of the book I'm planning to write. I will write this book once I've received X dollars, and release it for free."
If your audience pools their money and pays you, you write the book and release it, presto: you've been paid and the audience can make all the copies they want. On the other hand, if they don't pay you, you learn something about the true demand for your writing, and you have a choice: lower your asking price, change your proposal, or find something else to do with your time. You know ahead of time whether or not you'll be paid for your work, and you can decide whether you want to go through with it.
This model doesn't mean editors, agents, or publishers would go away, exactly. There's still value in improving works before they're released, connecting authors with the people who want to pay them, and distributing copies. But the relationships and transactions would change: editing would be a service provided to authors in order to make their writing more valuable (or to the audience in order to secure their investment), agents would be middlemen between authors and their audiences (handling the thousands of credit card transactions, etc.), and publishers would be able to compete with each other to sell copies of the same works (just like printing Bibles or any other public domain works today).
So let me pose some questions to you:
- What do you like and dislike about this model?
- What makes this model more or less likely to work for writing than for other industries that currently rely on copyright (music, software, etc.)?
- What risks do you think this model would add, and how do those compare to the risks it would alleviate?
- If you don't think this would work, how do you think writing would happen in the absence of copyright?
- Do you believe the current model is a fair balance between the needs of writers and the rights of readers? How could it be improved?
- How do you feel about the current model's prospect of making lots of money from a successful release (but with no guarantee that you'll make anything at all if it isn't successful) compared to this model's guarantee that you'll get paid an amount you deem fair (but with no possibility of getting rich from a runaway success)?
Again, I'm seeking enlightenment here. Some have suggested that my proposed model fails to address writers' concerns; I would like to understand those concerns, so please, explain or ask away.
Finally, I'll anticipate some questions you might have:
- How will new authors gain a foothold?
- What happens if the author never releases the work, or it isn't what the audience expected?
